One of the world’s leading manufacturers of hearing aids developed a line of value-conscious hearing aids soon introduced to the American market. Seeing an opportunity for a best-value brand, they launched, Interton.
MarCom Group was engaged to help launch their feature product, Avio, in Costco stores around the country. Building on an emotional messaging theme, we created print ads and TV spots to help amplify the intimate significance of hearing, simultaneously conveying an upscale image to reinforce the quality of the Avio hearing aids.
The launch was successful, and the line expanded beyond Costco into a fuller national marketplace.
