Imagine 170,000 employees, facilities, and installations in over 80 locations around the country—not to mention a few overseas—a leadership team of well qualified, high-ranking officials, and a history that goes back decades. If you think that sounds like a really impressive company, you’d be right.
Now imagine this impressive organization has no name. That can’t be right. No name? Imagine the problems that must pose, especially when trying to attract candidates to fill important positions vital to the ongoing success of the organization. Yes, a big problem.
Enter MarCom Group. Working with the organization leadership, we created a new name, designed a new company logo, developed supporting messaging, and introduced Air Force Civilian Service (AFCS) to the employment marketplace.
We created the business tools essential for a modern organization (which they are) to attract the best and brightest to their ranks. Beyond the suite of brand essentials (cool logo, catchy tagline), we devised an innovative and interactive website to help tell their story. We designed and constructed an awesome event pavilion to trumpet their arrival on the scene. We created an advertising campaign to reach the masses with their impressive story. AFCS made a bold and memorable debut!
