For U.S. Customs and Border Protection (CBP), connecting with mission-driven talent isn’t just about visibility—it’s about storytelling and MarCom Group brings CPB’s story to life.
We lead the creative charge behind CBP’s national recruitment campaigns—crafting messaging frameworks, producing high-impact video and digital content, and shaping branded experiences that resonate across platforms and events.
When CBP launched their first-ever Virtual Career Expo, we built every visual and narrative touchpoint—from scripting and content to the design of custom, fully branded exhibit spaces. We brought consistency and polish to every element, creating a professional, mission-aligned experience for candidates and recruiters alike. We also provided training, live event support, and ongoing enhancements based on real-time feedback and performance data.
When CBP needed to go big, we delivered: a 30-second TV ad for Border Patrol that aired during the Super Bowl, and supported in the New Orleans area by airport signage, mobile billboards, and a high-impact out-of-home blitz that together accumulated over 21 million impressions. Our team handled every detail—from concept to completion.
We develop tailored campaign assets for each CBP mission area, refresh job board content to reflect CBP’s voice, and turn hiring events—whether online or on the road—into immersive, branded experiences.
CBP’s record-breaking recruitment outcomes are built on strategy brought to life through creative that connects.
