U.S. Customs and Border Protection
Joining the Virtual Recruitment Party
In the midst of a worldwide surge in online or “virtual” interaction due to the coronavirus pandemic, from daily business meetings to recruitment webinars and job fairs, the National Recruitment Division (NRD) of U.S. Customs and Border Protection (CBP) sought a means to host a recruitment event and avoid the tough competition of participating in other federal agencies’ events. MarCom Group was ready for the challenge!
After thoroughly vetting a number of virtual event platforms against NRD’s requirements, we made our recommendation and received enthusiastic approval to commit time and resources to Brazen. CBP’s first ever hosted “Virtual Career Expo” was an overwhelming success, drawing more than 9,000 registrations, more than 4,600 new leads to the CBP talent pool, and drawing more than 3,100 to attend the live event. Recruiters made hundreds of meaningful contacts with prospective candidates, answering questions and providing personal insight for career opportunities across all of their law enforcement components, as well as their mission support programs.
Since that inaugural event, MarCom Group has led the collaboration with NRD in the design, management, and execution of 16 successful events, generating more than 62,500 applications. We are involved in every step of the process, from building booths and live broadcast events with engaging content and visuals that explain CBP’s mission, myriad career opportunities, and the hiring process to writing both internal communications and external advertising to draw interest and participation, not to mention training CBP recruiters to use the Brazen platform and serving as a logistics resource on the day of events. In the end, all of our activity contributes to a unique user experience for CBP recruiters and prospective candidates alike, and with the data from Brazen and survey responses from participants, we are able to enhance each subsequent event.
