Power Up Your Candidate Management and Communications
MarCom Group’s in-house Digital team is comprised of seasoned front and back-end developers, designers, and DevOps specialists, expert at providing digital solutions with federal hiring processes, rules, and regulations in mind. From website design and management, including unique features and functions to apps that facilitate our clients’ communications goals, they bring innovative thinking and creative excellence to the table to meet our clients’ communication and recruiting needs and exceed their expectations.
An innovative solution that is proven to enhance the recruitment process is ConnexYou, a proprietary, web-enabled platform that offers MarCom Group’s clients an automated means to build and maintain a pool of engaged and interested talent. Via a link on the client’s website and/or in advertising, the audience is invited to subscribe to the client’s instance of ConnexYou with their email address, desired occupation, and preferred work location. Additional related information (e.g., career and education level) may also be collected, but Personally Identifiable Information (PII) is avoided. Once subscribed to the ConnexYou database, recruiters can use the built-in search feature to identify desirable candidates for specific jobs, and then use another feature to contact them directly.
Meanwhile, the subscriber’s profile is also now available to a secure and private algorithm built on machine-learning principles that matches them to the client’s current Job Opening Announcements (JOAs) posted on USAJOBS, the federal government’s employment site, as well as the client’s own Applicant Tracking System (ATS) of choice. A daily data feed from these platforms is queried by ConnexYou algorithms every night, comparing data sets, matching subscriber preferences—occupation, location, and/or other criteria—to a client’s specific, open JOAs, and triggering the automatic delivery of thousands of emails per week to subscribers that match the latest JOAs. ConnexYou can also be used to deliver special information of interest to potential applicants. Custom job fair announcements with links to an event registration landing page is just one example of ConnexYou recruitment usage.
Since 2012, ConnexYou has proven to be a highly effective tool for advancing the recruitment and hiring process for Air Force Civilian Service (AFCS), helping them to effectively engage with more than 275,000 subscribers to fill thousands of open positions each year. In March of 2024 alone, ConnexYou delivered 2,050,000 emails to interested subscribers. Read more about the AFCS success here.
ConnexYou is available to MarCom Group clients. ConnexYou can provide your organization with a variety of highly useful capabilities and positive outcomes:
- Automated delivery of personalized emails matching candidates with your open JOAs to keep your organization top-of-mind in their career search.
- Building pools of occupation and location-specific candidates and recruiter access for data mining and personalized recruiting.
- Integration on your career website with customized functionality and fully configurable implementation, compliant with section 508, FISMA, and NIST protocols and requirements.
- Using system data to analyze ROI on current or past recruitment activities to inform future planning and budgeting.
