A Strong Digital Heartbeat: the Pulse of Success in a Connected World
Faced with the challenge of establishing and maintaining a database of potential job applicants for its multiple professional and wage grade occupational hiring needs, Air Force Civilian Service (AFCS) recruiters turned to MarCom Group for assistance.
The AFCS employment brand and website (both created and maintained by MarCom Group) were proving effective at attracting interest and conveying job information with compelling videos and messaging. AFCS needed a means to store and maintain potential candidates’ contact information and track their job interests for future engagement. After all, a lot of work had gone into collecting lists of prospects at in-person and virtual recruitment events and through advertising and other promotions.
After extensive consultation to identify the full gamut of AFCS career fields and specific occupations and to pin-point locations of job opportunities, we put our technical and creative teams together to develop and design what we referred to as the Recruitment Opportunity Activity (ROA), a web-enabled platform to collect a pool of interested talent to facilitate hiring efficiencies.
Candidates are invited to subscribe on the AFCS website by providing an email address, their current or preferred occupation, and a preferred work location. Additional related information (e.g., career and education level) may also be added to the subscription form, but Personally Identifiable Information (PII) is avoided.
Mining for Candidates: Using machine-learning principles and related technology, recruiters can use the database to search for potential candidates, matching subscribers to open positions based on their occupation and location preferences. Through an easy-to-use interface, recruiters can then contact subscribers by direct email, offering matching job opportunities and a link to the job opening announcement (JOA) on USAJOBS and an opportunity to engage further with the recruiter.
Automated Job Matching: Fueled by a daily API data feed of job announcements from USAJOBS, the system’s algorithm runs every night, comparing data sets, matching subscriber preferences—occupation, location, and/or other criteria—to the latest open JOAs, and triggering the automatic delivery of thousands of emails per week to subscribers with links to open AFCS JOAs. This process is fully automated. Messaging is fully customizable and usable for special announcements such as job fairs, with the possibility of links to event registration forms and more.
Interested in such a system to enhance your organization’s recruitment efforts? Now branded under the name ConnexYou, our system is available to MarCom Group clients. Reach out to us if your organization could benefit from:
- Automated delivery of personalized emails matching candidates with your open JOAs to keep your organization top-of-mind in their career search.
- Building pools of occupation and location-specific candidates and recruiter access for data mining and personalized recruiting.
- Integration on your career website with customized functionality and fully configurable implementation, compliant with section 508, FISMA, and NIST protocols and requirements.
- Using system data to analyze ROI on current or past recruitment activities to inform future planning and budgeting.
