Advertising
How to Elevate the Hiring Game: Aim Hire
Air Force Civilian Service (AFCS) wanted to engage potential applicants in a meaningful way–in a live webinar! Thus we created Aim Hire, a monthly webinar series designed, produced, and hosted by MarCom Group in collaboration with the AFCS Talent Acquisition Team to educate viewers about the many challenging and rewarding career opportunities in federal civilian service with AFCS.
Each live 60-minute episode of the series features a career field or specific job opportunity. AFCS employees and recruiters share their insights through panel discussions, question and answer sessions, and prepared presentations. As AFCS recruiters explain duties, qualifications, and more, we create audience engagement with quick surveys that capture participants’ interests and/or perceptions about the featured topic. Announcing survey results during the live event further stimulates discussion, and recruiters provide application instructions and guide potential applicants to relevant resources.
A prime example of innovative communications initiatives developed by MarCom Group, we created this series in response to a client need; determined the style and format, selected the hosting platform, and, after winning client approval, launched the series. Each month, we develop a content outline and meet with the AFCS panelists to develop a script to keep the episode on topic and on track during the live presentation. We then provide behind-the-scenes technical support to ensure each episode is a quality production and is recorded.
Thirty-two episodes later and still going strong, each episode has been posted in a library on the AFCS website for anyone interested in learning about career opportunities with AFCS.
