MarCom Group Inc. is an award-winning full-service marketing and advertising agency. We specialize in strategic communications and creating employment brands, messaging, highly creative digital solutions, and complete meeting and event management services for our government and commercial clients, as well as developing media and advertising plans and executing those plans. Of the Top 25 Advertising Agencies in the Washington DC market, MarCom Group stands at #9 this year and is growing up the list each year. We are proud to note that we are also a Woman-Owned Small Business (WOSB).

Job Description

The Senior Media Planner/Buyer will develop and implement omnichannel media strategies while making decisions based on the analysis and interpretation of data. Must have experience purchasing paid media on behalf of a government entity and experience executing recruitment campaigns.
Salary range: $85-90k/annually

Supervisory Responsibilities

• The Senior Media Planner/Buyer position does not supervise other employees

Duties & Responsibilities

• Research client’s needs and provide insight into paid advertising and sponsorship opportunities.
• Responsible for media planning, negotiation, and buying for all clients, as directed.
• Determine the best strategic media mix given the nature of the target audience, client’s business objectives, KPIs, budget, creative imperatives, and preferred advertising media.
• Monitor the performance of all media placements in flight and make suggestions on optimization as needed.
• Work closely with the marketing strategist to assess media results and report on key metrics.
• Stay up to date with the current media landscape and latest media trends by engaging in self-guided research and scheduling vendor meetings.
• Build and maintain relationships with our clients and with advertising and media vendors.
• Prepare visual presentations on media recommendations to internal and external clients on an as-needed basis.
• Collaborate with team leads to create the best solution to meet the client’s goals on time and on budget.
• Support the media team as needed or assigned.

Knowledge, Skills, & Abilities

• Strong knowledge of all existing media, including TV, radio, streaming services, digital, programmatic buying, social platforms, and emerging media options.
• Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns.
• Negotiation skills: value-added, total cost, etc.
• Excellent interpersonal and communication skills.
• Good analytical and organizational skills.
• Work well in a team environment but thrive independently.
• Effective at working under pressure and meeting tight deadlines.

Education & Experience

• Bachelor’s degree in business, market research, communication studies, marketing, or relevant field plus 10 years of experience in advertising, marketing, or related industry.
• Experience as a government contractor is a plus.
• Professional certification is a plus such as Meta, Google, etc.

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